top of page
CUEGIS
Concepts
Business Management can be learned through business content, focused on the various functions a business manageger and it's employees perform. However, greater depth can be discovered by looking through a conceptual lens.
Business Management in the IB Diploma provides six conceptual lenses; Change, Culture, Ethics, Globalisation, Innovation and Strategy. Content as well as case studies will be viewed through these lenses in order to allow for transfer of knowledge between different topics and different case studies.
C
H
A
N
G
E
Change refers to the modification or transformation in the way the business is conducted as a response to internal factors or external influences.
C
U
L
T
U
R
E
Culture refers to the norms, beliefs and values of an organisation or collective group of individuals, which shape its practices and characteristics.
E
T
H
I
C
S
Ethics refers to the moral principles and values that form the basis of how business activity is conducted.
G
L
O
B
A
L
I
S
A
T
I
O
N
Globalisation refers to the process by which people, ideas, goods and services become increasingly spread around the world, creating greater integration and understanding of countries, organisations and cultures.
I
N
N
O
V
A
T
I
O
N
Innovation refers to the improvements of a product or process to better meet the needs and wants of customers, if a profitable way
S
T
R
A
T
E
G
Y
Strategy refers to planned actions designed to achieve the long-term goals or overall aims of an organisation.
Access and edit the original Google Doc here
bottom of page